Interactive Excel Dashboard
This dashboard provides insights into the demographics of bike buyers and their purchasing habits. This information can be used to target marketing campaigns and improve the customer experience.
Excel features utilized:
● PivotTables
● Filtering and Sorting Data
● Excel Tables
● Functions
Key Insight
● The most common customer age bracket is 35-44 years old.
● Most purchasers have a commute distance of 0-1 miles.
● Married women purchase more than single women, while it is the reverse for men.
● Customers with bachelor's or graduate degrees are more likely to purchase bikes than customers with less education.
● Customers in the Pacific are more likely to purchase bikes than customers in North America or Europe region.
*If you want to explore this project in its entirety, check out its GitHub repository here